Project
Overview

The brief was to create a brand concept with a strong narrative for a workshop space in Liverpool’s Baltic Triangle, aimed at passionate artisans looking to develop their skills and connect with like-minded individuals.

The solution was to create a brand concept as an allegory for those who strive for excellence and beauty in their work individuals who find meaning and intrinsic value through the practice of craftsmanship.

Recognising the deep connection between the mind, heart, and hands when creating, I designed a logo with an organic form that visually merges the shape of a heart and a hand. This symbol evokes the emotional and physical harmony found in the act of making, reflecting the core spirit of the workshop space.