Project
Overview

Gorman Clothing partnered with Grease the Musical, one of the most iconic and beloved musicals of all time, for their nationwide tour across Australia. This unique collaboration brought together the timeless charm of Grease with Gorman’s bold and contemporary style, celebrating both fashion and pop culture in a memorable way.

As the lead designer on the project, I was responsible for the creation and execution of all print and digital assets used to promote the collaboration. This included a full suite of marketing materials, such as EDMs, social media content, in-store window displays, printed collateral for retail locations, and exclusive visuals for the theatrical production itself.

The marketing rollout proved highly successful, with collaboration items selling out completely. The campaign generated significant engagement across digital channels and created a strong visual presence both online and on-site at the tour venues.

This project not only celebrated the cultural impact of Grease, but also showcased Gorman’s ability to seamlessly merge storytelling and design in a way that resonated with audiences nationwide.